A members’ club that runs itself.

The problem

A club’s revenue rarely sits in one place. Court bookings here, coaching there, membership somewhere else, and anything sold at the club counted by hand.

Kensington Tennis Club had members using an app and a website that did not talk to each other, and no single view of who a member was or what they had paid for. Every new way to take money meant another system to run, and the technical questions underneath it, from payments to app store rules to who owns the customer data, had nobody to answer them.

What we did

1. 01Rebuilt the app and website as one productA native iOS app and a modern website sharing the same data, so a member is the same person whether they book a court on their phone or buy a racquet on their laptop.
2. 02Monetised every touchpointBookings, coaching, membership and a full retail shop, each set up to take payment cleanly, with a consignment model so the club can sell other people’s stock without holding the stock itself. New revenue lines that do not add admin.
3. 03Made the payment and compliance decisions once, properlyPayments consolidated onto a single platform instead of stitched together. App Store rules understood in advance rather than discovered at rejection, which is the difference between shipping on schedule and losing a month.
4. 04Stayed on as the technical answerOngoing guidance on strategy, security and where AI genuinely helps, so the club has someone accountable for the technical side without hiring for it.

What changed

The club sells in more places than it used to, and does less work per sale. Members deal with one club rather than four systems. When a new idea comes up, a new product line or a new way to charge for coaching, the answer is a decision rather than a project.